Why is my GA4 not tracking outbound clicks to my external scheduling link?

Outbound click tracking fails when enhanced measurement settings are disabled in your GA4 dashboard, or when custom booking links execute via scripts that prevent GA from capturing the click.

“More often than not, enhanced measurement is switched off in GA4, or your booking link’s own script is quietly blocking the click event. I’ll get outbound clicks tracking again within 24 hours for $99.”
— Jeff Bollettino, Managing Director, Ignite Conversions