Why is Google Analytics 4 (GA4) not tracking purchase data or revenue on my Shopify store?

GA4 fails to track Shopify revenue when your Google tag setup is missing custom ecommerce event triggers, when Google Tag Manager overrides standard data layer pushes, or when checkout privacy rules block analytics scripts.

“More often than not, it’s a missing ecommerce trigger, or Tag Manager quietly overriding the data GA4 needs. I’ll trace the gap and have revenue tracking properly within 24 hours for $99.”
— Jeff Bollettino, Managing Director, Ignite Conversions