How do I pass custom data parameters (like product ID and name) to my Snapchat pixel?

Custom Snapchat parameters are passed by editing your page’s tracking scripts to extract dynamic price, item name, and item category data directly from your store’s global JavaScript data layer.

“This is a wiring job, pulling the right price, name, and category values straight from your store’s data layer into the pixel. I’ll get the parameters passing correctly within 24 hours for $99.”
— Jeff Bollettino, Managing Director, Ignite Conversions