If you’re using a desktop or laptop to view my site, you’ve undoubtedly noticed that your screen looks like a smartphone’s.  

You’re looking at a narrow, 400-pixel-wide layout, with a smartphone case wrapper, against a beautiful IgniteConversions-orange background.  

The layout’s not broken; this is deliberate.  

Google Doesn’t Care About Your Laptop Screen

It’s a reminder to me, you, and my clients.  Google doesn’t care about your desktop or laptop.  
In 2024, Google rolled out Mobile-First Indexing.  

Google evaluates, ranks, measures loading speed, and indexes your entire business based on how it performs on smartphones, using real-world field data.

The Traffic is Mobile, and Conversions Depend on Design

Across industries, mobile devices represent 58% to 78% of all web traffic.

But mobile conversion rates are 1.8% to 2.8%, which is about half the desktop rate.

Variations do exist across industries, and we can make some inferences on why:

  • In family, personal injury, or criminal defense law, 88% of all web traffic comes from mobile devices.  And unlike the overall average, in these industries, mobile conversion rates at 21% beat desktop conversion at 15.9%.
    • My theory: in a legal crisis, people want to speak to an attorney immediately.  They’ll find a law firm mobile website with a clear, thumb-friendly “Click to Call” button.  If your site doesn’t offer this solution, they’ll bounce to a site that does.
  • In luxury goods, jewelry, and consumer electronics, mobile traffic still dominates at 70% (including discovery on socials), but conversion rates are among the lowest in the industry at 0.5% to 1.5%.
    • My theory: buying expensive items raises financial anxiety, and high-priced electronics create uncertainty about sizing or specifications.  Consumers prefer to open multiple browser tabs with data from multiple sources and find this workable only on a larger screen for viewing return policies, spec sheets, and high-res images.  

Both of these industry extremes illustrate that the page design needs to be driven by the customer’s conversion needs.  If your mobile page displays all the information the customer really needs to convert, they will convert on mobile (via the legal “click to call” button).  

If your mobile page doesn’t provide all the information the consumer needs at the time of purchase, they’ll wait until they can access a larger screen.  

Hopefully they’ll return to your site.  

Stay Focused on Mobile

So “what gives” is that I locked my Ignite Conversions home page to the smartphone view to remind me, and you what drives the page rankings.
And I designed my homepage headline and conversion goal to be easy to understand and complete on mobile.  

All my visitors need to do is enter their website URL and business email, and I’ll deliver a free 8-minute Loom video walkthrough of their site, showing my conversion specialist’s view of it.  

👉 Click here to claim your free 8-minute conversion audit.

Build for their thumbs.