The Conversion Edge
CRO strategy, copywriting, and conversion lessons for small business owners.
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Hey Jeff, I’m on My Laptop, But My Screen Looks Like a Smartphone – What Gives?If you’re using a desktop or laptop to view my site, you’ve undoubtedly noticed that your screen looks like a smartphone’s. You’re looking at a narrow, 400-pixel-wide…
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Shopify’s Default “Discount Code” box is a conversion killer for small brands.It triggers immediate loss-aversion and sends your buyers searching Google for relief.Here’s why you need to delete that field today: 👇 If your website has a high checkout…
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Why Is My Bounce Rate High and Conversion Rate Low?If your website traffic is booming but your sales are flat, you do not have a traffic problem. You have a leaky bucket. Every click you pay for…