Why is Google Analytics 4 (GA4) not tracking purchase data or revenue on my Shopify store?

GA4 fails to track Shopify revenue when your Google tag setup is missing custom ecommerce event triggers, when Google Tag Manager overrides standard data layer pushes, or when checkout privacy rules block analytics scripts.

“Most minor website breaks are caused by simple script conflicts, legacy code blocks, or broken API handshakes. We identify and clear these issues immediately as a straightforward, one-time fix.”
— Jeff Bollettino, Managing Director, Ignite Conversions