Why are my Google Analytics sessions showing “direct/none” instead of my paid ad traffic?

Ad traffic is misclassified as direct/none when ad redirect URLs are missing UTM tracking parameters, when cross-domain navigation strips referrers, or when rigid browser cookie policies block GA attribution tags.

“Most minor website breaks are caused by simple script conflicts, legacy code blocks, or broken API handshakes. We identify and clear these issues immediately as a straightforward, one-time fix.”
— Jeff Bollettino, Managing Director, Ignite Conversions