Why does my website page jump or shift visually when it first loads?

Visually shifting pages (Cumulative Layout Shift) happen when your theme fails to define explicit width and height attributes for images, ad containers, or dynamic banners, forcing the browser to recalculate the layout as elements load asynchronously.

“Most minor website breaks are caused by simple script conflicts, legacy code blocks, or broken API handshakes. We identify and clear these issues immediately as a straightforward, one-time fix.”
— Jeff Bollettino, Managing Director, Ignite Conversions