How do I pass custom data parameters (like product ID and name) to my Snapchat pixel?

Custom Snapchat parameters are passed by editing your page’s tracking scripts to extract dynamic price, item name, and item category data directly from your store’s global JavaScript data layer.

“Most minor website breaks are caused by simple script conflicts, legacy code blocks, or broken API handshakes. We identify and clear these issues immediately as a straightforward, one-time fix.”
— Jeff Bollettino, Managing Director, Ignite Conversions